Ubuntu TV has been launched at CES (Consumer Electronics Show) which is currently taking place in Las Vegas, quoted from the conversation Canonical CEO Jane Silber to BBC News. He said “We are launching some new products with a greater emphasis on consumer devices and CES is frankly the place to do that,”
“It’s a very large show and that has pros and cons. On the downside it is easy to get lost in the noise. But on the upside it’s fundamentally an industry event. And it is a pivotal one as manufacturers use it to plan their product launches for the coming year.”
Ubuntu TV provides a very familiar interface for Unity Users, as it appears to just be running Ubuntu installation with a few custom lenses for film Unity browsing, Favorite TV, music, watch YouTube, and more. This is more than a simple design concept but with the installation runs on a real television.
There is just one Ubuntu TV on show at CES, but Canonical expects Ubuntu-powered televisions to be on the shelves by the end of this year, however, there are no deals with manufacturers signed.
Canonical CEO Jane Silber told PC Pro that Canonical were in discussions with a number of manufacturers but couldn’t confirm any signed deals. Canonical will be hard pressed to compete with industry giants Google and Apple, who are expected to unveil prominent TV products this year, however Silber remains confident that Canonical can remain competitive.
“OEMs and ODMs are increasingly wary of the walled garden [approach] that certainly Apple takes – and increasingly Google, although it’s much more open than Apple,” she claimed. “We see a lot of demand for a neutral player.”
Canonical hopes to woo manufacturers by offering the Ubuntu TV software free of charge, and plans to target the US and Chinese markets first. Expansion into other markets (including the UK) hinges on Canonical being able to secure content deals. There’s no mention on whether the software will be available for download by regular users to install themselves and tinker with yet.
CEO Canonical Jane Silber said that work is continuing on Ubuntu for mobile phones, and she stressed that Canonical’s diversification into other devices shouldn’t be seen as Canonical backing away from the PC market.
“There’s no question the world is moving to a more mobile environment,” she said. “But I wouldn’t characterise it as us giving up on the PC market.”